So glad I got the LINK! It really compliments the MB. Nearly everything interfaces with your phone in some way these days. I'm glad MB introduced this because I felt like it could be a lot of fun for s/M play. I downloaded the app first and tried-out the demo mode. I was excited to see that there were more options than what the physical controller offers. The built-in routines are intense! Blew my mind! Was much easier to connect than other apps and toys out there. Plug-in the MB and the app connects. No pairing necessary, no fuss. I hope MB continues to develop the app and add more features. Can't wait for the remote/internet partner control! We're gonna have a LOT of fun with that!